At Rudy Project, we rely on the elite experience of ambassadors and athletes who share our commitment to innovation and peak performance. These champions, from cycling to triathlon, from skiing to trail running, not only test our sunglasses and helmets in the most extreme conditions but also inspire us with their stories of determination and success, bringing the quality and reliability of Rudy Project products directly to the field of competition.
Our products
From the cycling competition roads to the snowy mountains of cross-country skiing and biathlon, through running tracks and trail running paths, all the way to the extremes of triathlon, we have everything you need to push yourself to the maximum of your abilities and beyond.
Helmets
Discover our exceptional collection of helmets, ideal for protecting you and providing comfort during your sporting adventures. With an innovative design and a durable construction, they are designed to perfectly suit your active lifestyle, offering you the safety and peace of mind you need to focus solely on your performance.
Bestseller
Astral is the epitome of innovation and performance, with an aerodynamic design optimized for dynamic athletes and cutting-edge technologies for excellence and unparalleled comfort.
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Spinshield combines timeless elegance and exceptional performance, offering superior visual protection and an extended field of vision for the modern athlete who demands the best in terms of design and functionality.
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Cutline redefines the boundaries of sporting excellence, combining advanced ImpactX lenses with unparalleled comfort and customisable fit for athletes who don't accept compromises.
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Kelion is the epitome of clear vision and protection, designed for outdoor athletes seeking uncompromising performance and style in any condition.
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RideToZero is the new vision of sustainable design
Discover RideToZero, the initiative by Rudy Project that redefines the meaning of sustainability in sports. Through ecological innovations and responsible practices, we are committed to leaving a positive impact on the planet, combining performance and environmental protection.
Official partner of Team Bahrain Victorious
#elevateTHEIRperformance
Danielle Lewis
Danielle is among the top triathletes in the world, with numerous first-place finishes and podium placements in IRONMAN 70.3. She overcame many challenges to pursue her dream, which was realized in 2017 when she became a professional athlete and achieved numerous victories.
Johannes Høsflot Klæbo
Johannes Høsflot Klæbo, notable for his speed and technique, has won Olympic medals and numerous World Cups, standing out for his sprints and versatility in different distances.
Sonny Colbrelli
Sonny Colbrelli, a former Italian cyclist, is recognized as a finisseur and sprinter. He distinguished himself by winning world classics, including Paris-Roubaix 2021. His versatility and endurance have made him one of the most respected riders, leaving a legacy of passion and commitment to the cycling world.
Hannah Auchentaller
Hannah Auchentaller, an up-and-coming Italian talent in biathlon, is known for her precision shooting and tenacity on the track. She skillfully combines speed in cross-country skiing and precision in shooting, earning a reputation as a future hope for her country. She is a model of dedication and inspiration for young athletes.
American Magic
American Magic is an elite team in the America's Cup, known for its use of advanced technologies and innovative strategies. With a group of passionate professionals, it aims for continuous innovation and embodies the competitive spirit at the highest level, blending tradition and the future to win memorable successes at sea.
FISG
For nearly two decades, the Italian Ice Sports Federation (FISG) has partnered with Rudy Project, combining sporting excellence and innovation. This partnership has enriched ice sports athletes with advanced technologies such as Impactx photochromic lenses and safe helmets, promoting high performance and sustainability.
Ben Kanute
Ben Kanute is an American triathlete known for his outstanding Olympic and international performances. With a combination of strength, speed and endurance, he excels in swimming, cycling and running. His sharp race strategy makes him a formidable competitor and a global inspiration in triathlon.
Giacomo Cinti
Giacomo Cinti is a promising Italian canoeist specializing in speed kayaking. Raised in a family passionate about the sport, Cinti is driven by dedication and determination, overcoming significant challenges. He aspires to Olympic triumph, emphasizing the importance of family support in his athletic journey.
Dino Lanzaretti
Dino Lanzaretti, a former mechanical designer, became a well-known cyclo-traveler, exploring different terrains and global cultures. Inspired by the daily sight of a cemetery, he left his job to seek meaning and adventure. For him, traveling by bicycle is a search for meaning and a way to connect with the world.
Roberto Mastrotto
Roberto Mastrotto has turned his passion for running into a dedication to Ultra Trails. He approached running in 2014-15 to stay in shape, and began to rack up successes, including winning the 60km Durona Trail in 2016, and earned accolades in the Ultra Trail World Tour.
Bahrain Victorious
Team Bahrain Victorious is a road cycling team that competes at World Tour level, including the Tour de France and Giro d'Italia. Characterized by a strong team spirit and continuous pursuit of excellence, it aims to dominate in major races, supported at Rudy Project's innovation.
Flanders Baloise
Team Flanders Baloise partners with Rudy Project to bring together young cycling talent and technological innovation. Committed to promoting athletic excellence and challenging the boundaries of the sport, they aim to excel in road racing through the development of cyclists and the use of advanced technology.
Metallurgica Veneta
The Metallurgica Veneta MTB Professional Team excels in national and international mountain biking. Ambitious and technologically advanced, it combines experience and young talent, dominating races such as the 4 Islands MTB and Savigno Race.
Johannes Dale-Skjevdal
Johannes Dale-Skjevdal, an elite biathlete, has achieved international victories, embodying dedication and endurance. A Rudy Project ambassador, he combines performance and technological innovation, constantly pushing his own limits.
Federico Pellegrino
Federico Pellegrino, a cross-country skiing icon and winner on international stages, is synonymous with speed and technique. His extraordinary performances reflect an absolute dedication to the sport and a continuous pushing of personal limits. With Rudy Project, Federico exalts technological innovation and that takes performance to the pinnacle of winter sports.